The one-to-one meeting is the engine of referral networking. Done well, it turns a name in a directory into a partner who can describe your business better than a brochure.
Come prepared. Know what your partner does, who their ideal client is and what a good introduction looks like for them.
Split the time. Spend half learning about their business and half sharing yours, including the specific triggers that signal someone needs you.
Leave with an action. The best one-to-ones end with at least one introduction offered, not just good intentions.
Follow up within a week, and keep notes so the next conversation builds on the last.
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