Warm introductions vs. cold outreach

Cold outreach is easy to start and easy to scale, but it asks a stranger to trust you with nothing to go on.

A warm introduction transfers trust. When someone respected says 'you two should talk,' the first meeting starts from credibility instead of skepticism.

Warm introductions also tend to arrive with context: the need, the timing and the decision-maker are often already known.

The tradeoff is volume. You can't send a thousand warm introductions a week, which is why a community of active connectors matters.

Use both, but invest in the relationships that produce introductions. They compound over time in a way cold lists don't.

Join a room built around warm introductions — find your fit with Avery.